It is a similar approach for a consulting service, only the tools differ: to identify the problem, to architect and structure a solution, to support and develop it, to write documents presenting it in a clear and intelligible way, often explaining in a simple way complex things. Here too, the presentation and writing must be harmonious and attractive (pity for the recipients of the "cobblestones" produced by the consultants!). We must make the concepts as well as the obvious and natural solutions.
Whether you are working on a performance or an artistic or literary work, the aim is not to please yourself, but rather to provide the most appropriate solutions for the company and its collaborators, or to carry out something that will be a window off the everyday for the reader or the viewer.
To create is not only to imagine, but it is also to render account, to testify of the time. For this you have to live in the "real world" and rub shoulders with the company, which proves to be an excellent school and a field of observation of the most exciting.
Finally, being an artist, writer and consultant at the same time, it is not so crazy, but rather compatible and complementary.